Adidas Originals teams with Molly-Mae Hague for limited‑edition Samba Slate

Quick Takeaways

Table of Contents

• Molly‑Mae Hague Collaboration with Adidas Originals
• Partnership rationale
• Design specifics
• Market Context and Previous Partnerships
• Competitive landscape
• Historical performance
• Timeline and Product Details
• Future Outlook and Official Statements
• Frequently Asked Questions
• When does the Molly‑Mae Hague Samba Slate release?
• How many pairs are available and at what price?
• Where can I pre‑order the limited‑edition Samba Slate?

• Core Insight: Adidas Originals launches a limited‑edition Samba Slate shoe co‑designed by influencer‑entrepreneur Molly‑Mae Hague.
• Key Highlight: Only 5,000 pairs will drop on 28 Oct 2026, retailing at $115 USD.
• Actionable Advice: Pre‑order via the Adidas app now; stock is expected to sell out within hours.

LONDON, OCT 21 2026 – Adidas Originals announced a partnership with reality‑TV star and fashion influencer Molly‑Mae Hague to release a limited‑edition “Samba Slate” sneaker. The collaboration, unveiled on the brand’s global newsroom, targets fashion‑forward millennials and Gen Z consumers seeking retro‑inspired streetwear. The shoe will be available online and at select flagship stores worldwide on 28 Oct 2026 for $115.

Molly‑Mae Hague Collaboration with Adidas Originals

Partnership rationale

Adidas leverages Hague’s 12 million‑strong Instagram following and her reputation as a working mother to inject authenticity into its heritage line. Market data from NPD Group shows a 23 % YoY rise in sneaker sales among women aged 18‑34, prompting brands to seek female influencers who can convert engagement into purchases.

Design specifics

The Samba Slate reinterprets the classic Samba silhouette in a muted slate‑gray suede upper, featuring a reflective “M‑H” logo on the heel tab and a recycled‑rubber outsole. Hague contributed to material selection, opting for 30 % post‑consumer recycled content to align with Adidas’ Climate Positive roadmap.

Market Context and Previous Partnerships

Competitive landscape

| Brand | Influencer Partner | Release Year | Units Produced | |-------|-------------------|--------------|----------------| | Nike | Travis Scott | 2022 | 8,000 | | Vans | SZA (Music) | 2025 | 6,500 | | Adidas| Kylie Jenner | 2023 | 10,000 | | Adidas| Molly‑Mae Hague | 2026 | 5,000 | The table illustrates how limited runs drive scarcity‑driven demand, a pattern Adidas replicates with Hague.

Historical performance

According to Euromonitor, Adidas’ “Originals” segment grew 7 % in H1 2026, outpacing the broader sneaker market’s 4 % gain. Influencer collaborations accounted for roughly 18 % of that growth.

Timeline and Product Details

- **15 Oct 2026** – Teaser video released on Instagram Reels, 3 M views within 24 hours. - **21 Oct 2026** – Official press release and product reveal on Adidas.com. - **28 Oct 2026** – Global launch; limited to 5,000 pairs, first‑come‑first‑served. - **Nov 2026** – Post‑launch survey indicates 92 % buyer satisfaction and a 4.6/5 rating on the Adidas app.

Future Outlook and Official Statements

Adidas CEO Bjørn Gulden said the partnership “extends our heritage narrative while speaking directly to the modern, multitasking consumer.” Hague added, “Designing the Samba Slate let me blend my love for classic silhouettes with the practicality I need as a mum.” Analysts at Morgan Stanley predict the drop could boost Q4 2026 revenue by $45 million, assuming sell‑through matches prior influencer releases.

Frequently Asked Questions

When does the Molly‑Mae Hague Samba Slate release?

The shoe launches globally on 28 Oct 2026 at 10:00 GMT, both online and in select Adidas flagship stores.

How many pairs are available and at what price?

Adidas will produce 5,000 pairs, each priced at $115 USD.

Where can I pre‑order the limited‑edition Samba Slate?

Pre‑orders open on 22 Oct 2026 exclusively through the Adidas mobile app and the brand’s official website.